By having your company's name as part of the event title all media (print, film, radio, etc..) is required to mention your company's name each time it refers to this event.
Your company's name and logo will accompany any and all promotion and publicity derived by Rodger Ward's Classic Auto Racing Society and it's Pony Express 100 event.
Your company's name and logo will appear on all correspondence pertaining to the event.
Your company will appear on all souvenier items and paperwork distributed at the event; much is automatically handed out to participants. Rodger Ward's Classic Auto Racing Society will include any of your company flyers, brochures, etc.. in it's event entry packages, confirmation packages, and press releases.
Your company will have the opportunity to market its products among the competitors or observers of the Pony Express 100 via sampling, displays or printed materials. your company's decals (provided by your company) will be displayed on every participant's vehicle.
Your company's name and logo will appear on official Pony Express 100 T-shirts and posters. The posters will be distributed to key locations nationwide.
Pony Express 100 will be a one-hour program appearing on ESPN2 or PRIME during the Summer of 1997. The exact air time and date have not been decided, but it will likely be a weekend afternoon with one overnight replay. ESPN2/PRIME has the right to air the event as many times as it deems appropriate above and beyond the the guaranteed two showings. In the past ESPN2 has aired the broadcast over ten additional times beyond the mandatory pair. ESPN may also air the broadcast at it's discretion. The June 1995 Pony Express 100 broadcast was aired on ESPN as a filler several times. With this package your company will receive:
Three (3) :30 second commercial slots (provided by your company). Your commercials can be custom made at the event by the production company.
Your company will be recognized as an event sponsor by open OR close TV "billboards", "Today's event is brought to you by ....etc.".
Your logo will be on the screen at all times during the billboard. Your company will receive four (4) commercial break billboards, e.g. "As we go to commercial, here is the Earl's/Your Company official finish of the 155 mph class.".
Your logo will be on the screen at all times during the billboard. Guaranteed coverage of a vehicle of your company's choice. (Only ten stories among the potential 200 entrants will be followed in detail.) Feature story highlighting your company's product being used included in the program.
Your company can "transfer" any of these opportunities to any firm, company, corporation, or product it wishes.
Your company's name will be mentioned as a sponsor in all media (print, film, radio, etc..). Your company's name and logo will accompany any and all promotion and publicity derived by Rodger Ward's Classic Auto Racing Society and it's Pony Express 100 event. Your company's name and logo will appear on all correspondence pertaining to the event. Your company will appear on all souvenier items and paperwork distributed at the event; much is automatically handed out to participants. Rodger Ward's Classic Auto Racing Society will include any of your company flyers, brochures, etc.. in it's event entry packages, confirmation packages, and press releases. Your company will have the opportunity to market its products among the competitors or observers of the Pony Express 100 via sampling, displays or printed materials. Your company's decals (provided by your company) will be displayed on every participant's vehicle. Your company's name and logo will appear on official Pony Express 100 T-shirts and posters. The posters will be distributed to key locations nationwide.
Pony Express 100 will be a one-hour program appearing on ESPN2 or Speedvision during the Summer of 1998. The exact air time and date have not been decided, but it will likely be a weekend afternoon with one overnight replay. ESPN2/PRIME has the right to air the event as many times as it deems appropriate above and beyond the the guaranteed two showings. In the past ESPN2 has aired the broadcast over ten additional times beyond the mandatory pair. ESPN may also air the broadcast at it's discretion. The June 1995 Pony Express 100 broadcast was aired on ESPN as a filler several times. With this package your company will receive: Two (2) :30 second commercial slots (provided by your company). Your commercials can be custom made at the event by the production company. Your company will receive two (2) commercial break billboards, e.g. "As we go to commercial, here is the Your Company official finish of the 155 mph class.". Your logo will be on the screen at all times during the billboard. Guaranteed coverage of a vehicle of your company's choice. (Only ten stories among the potential 200 entrants will be followed in detail.) Your company can "transfer" any of these opportunities to any firm, company, corporation, or product it wishes.
Your company's name will be mentioned as a sponsor in all media (print, film, radio, etc..). Your company's name and logo will accompany any and all promotion and publicity derived by Rodger Ward's Classic Auto Racing Society and it's Pony Express 100 event. Your company's name and logo will appear on all correspondence pertaining to the event. Your company will appear on all souvenier items and paperwork distributed at the event; much is automatically handed out to participants. Rodger Ward's Classic Auto Racing Society will include any of your company flyers, brochures, etc.. in it's event entry packages, confirmation packages, and press releases. Your company will have the opportunity to market its products among the competitors or observers of the Pony Express 100 via sampling, displays or printed materials. Your company's decals (provided by your company) will be displayed on every participant's vehicle. Your company's name and logo will appear on official Pony Express 100 T-shirts and posters. The posters will be distributed to key locations nationwide.
TELEVISION COVERAGE
Pony Express 100 will be a one-hour program appearing on ESPN2 or PRIME during the Spring of 1997. The exact air time and date have not been decided, but it will likely be a weekend afternoon with one overnight replay. ESPN2/PRIME has the right to air the event as many times as it deems appropriate above and beyond the the guaranteed two showings. In the past ESPN2 has aired the broadcast over ten additional times beyond the mandatory pair. ESPN may also air the broadcast at it's discretion. The June 1995 Pony Express 100 broadcast was aired on ESPN as a filler several times. With this package your company will receive: One (1) :30 second commercial slot (provided by your company). Your commercial can be custom made at the event by the production company.
Your company will receive one (1) commercial break billboard, e.g. "As we go to commercial, here is the Your Company official finish of the 155 mph class.". Your logo will be on the screen at all times during the billboard.,Guaranteed coverage of a vehicle of your company's choice. (Only ten stories among the potential 200 entrants will be followed in detail.) Your company can "transfer" any of these opportunities to any firm, company, corporation, or product it wishes..
Your company's name and logo will appear on all correspondence pertaining to the event. Your company will appear on all souvenier items and paperwork distributed at the event; much is automatically handed out to participants. Rodger Ward's Classic Auto Racing Society will include any of your company flyers, brochures, etc.. in it's event entry packages, confirmation packages, and press releases. Your company will have the opportunity to market its products among the competitors or observers of the Pony Express 100 via sampling, displays or printed materials. Your company's name and logo will appear on official Pony Express 100 T-shirts and posters. The posters will be distributed to key locations nationwide.
TELEVISION COVERAGE
Pony Express 100 will be a one-hour program appearing on ESPN2 during the Summer of 1997. The exact air time and date have not been decided, but it will likely be a weekend afternoon with one overnight replay. ESPN2 has the right to air the event as many times as it deems appropriate above and beyond the the guaranteed two showings. In the past ESPN2 has aired the broadcast over ten additional times beyond the mandatory pair. ESPN may also air the broadcast at it's discretion. The June 1995 Pony Express 100 broadcast was aired on ESPN as a filler for a cancelled baseball game. With this package your company will receive: One (1) associate billboard. e.g. "The Pony Express 100 would like to thank it's Associate Sponsors: Company #1 (The logo will be displayed on the screen), Company #2 (The logo will be displayed on the screen), etc. There will be a maximum of twelve (12) Associate Sponsors. Only four (4) Associate Sponsors will be mentioned in any one associate billboard.
Non-profit groups such as a Corvette Web / listserver, receive a 50 percent discount on Associate Sponsorship .... J.R
